Business Coaching for Franchisors

As a Certified Master Business Coach and Executive Coach with over 14 successful startup businesses, entrepreneurs often ask me about what it’s like to go into franchising. Specifically, “What does it take to grow my business into a franchise model?”

Venturing into the world of franchising may seem like an attractive proposition. After all, it involves using other people's cash and labor to rapidly expand your brand’s presence, thereby helping you grow your business and profits with relative ease. However, the groundwork to make the process work and the infrastructure to support franchisees must be set up over the long term.

Before making the decision to expand your business or established company through franchising, there are several important factors to take into account.

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Structuring Your Business Model for Franchising

Franchising functions by licensing your brand intellectual property and systems to franchisees in exchange for an upfront fee and ongoing royalty payments. This helps them hit the ground running with your established model. But first, you need to lock down all the elements that make your business profitable and easy to duplicate.

As a 10 Most Inspiring Transformational Coaches honoree and 7x Brian Tracy Award winner for Sales Excellence, I've helped companies systematize operations for scalability. This includes detailing everything from your supply chain and marketing plan to customer service protocols. Document it into playbooks so new franchisees can replicate your success.

Building Out Franchise Support Systems

Transferring the responsibility for your brand's reputation to another can be scary. You must have personnel to manage franchisee support, education, and quality control.

From my experience coaching executives and sales teams around the world, I incorporate personality assessments to determine fit. Vet potential franchisees thoroughly as partners representing your brand. Provide extensive initial training and ongoing development to align with your company values.

Clarifying Roles & Responsibilities

The franchisor-franchisee relationship needs clear expectations. Franchisees buy into an existing system they expect will work while you provide the framework for them to operate the business.

Misalignment happens when responsibilities fall through the cracks. As a business coach certified in Guaranteed Success Delivery (GSD), I emphasize defining outcomes upfront so both parties understand who does what. Conflict can arise over day-to-day decisions, like branding, supply orders, or HR issues—detail procedures for addressing snags when they occur.

Developing Marketing Strategies for Multi-Location Growth

Once operating, franchisees count on leveraging your marketing machine. The power of franchising is rapidly extending brand awareness across locations at once.

I’ve developed guerrilla marketing strategies for my clients’ businesses for over twenty years. As a Coach of the Year winner, I understand innovation—like when I pioneered an early form of digital marketing. Franchisors need an ever-evolving marketing engine to drive leads consistently to new territories. Support franchisees with tools and education to activate hyperlocal campaigns while aligning to national branding.

Ready to Learn More Tips for Franchising Done Right?

With a Ph.D. in Efficient Problem Solving and extensive experience in franchising, I can discuss establishing franchise systems for hours on end. However, personalized coaching sessions are the most effective method of addressing your precise questions about franchising.

FAQs

What existing infrastructure should be in place before franchising?

Before offering franchises, your original business location should be profitable and run like a well-oiled machine. Have systems for all procedures documented in playbooks. Train existing staff to become franchise support specialists.

 

How much does it cost to franchise my small business?

Budget at least $100,000 upfront for legal fees, staff, training program development, marketing assets creation, and setting up franchise support systems. Ongoing costs for field support and technology maintenance are also inevitable.

 

What percentage does a franchisee pay in royalties?

Industry-standard royalty fees range between 5% and 8% of gross sales. Initial franchise fees vary widely by sector, from $10,000 to $100,000+. Do market research to set fair pricing.

Do you want to discuss whether franchising is suitable for expanding your business? As an award-winning business coach, I provide a 30-minute consultation on franchising free of charge. Let's get in touch!

If you want to work with the best in business coaching services, Dan Creed is your go-to guy.

Dan is a master business coach who provides business coaching services to financial advisors in the greater Maricopa County area, including Phoenix, Scottsdale, Glendale, Chandler, & Tempe. By getting in touch with Dan, you will take one step closer to transforming your business into its most successful self.