The Entrepreneurs Starter Kit: The 17 Principles of Achievement


“Whatever the mind can conceive and believe the mind can achieve.” Napoleon Hill

I believe that Napoleon Hill wrote two of the most important business and personal development books in modern history. First published in 1928, The Laws of Success then followed with the masterpiece, Think and Grow Rich in 1937 stand the test of time.


Mr. Hill was hired by Andrew Carnegie to interview his successful friends to see if there were links and similarities to what each did to be successful. Some of his friends and associates were fellow millionaires like Thomas Edison, Henry Ford and others.  The connections that he uncovered were timeless and profound.


Personally I have read Think and Grow Rich at least once every year for nearly thirty years now. It is amazing as to how many of the principles of success that I automatically apply to my life and business every day. So, with that, I would like to offer the highlights of this foundational research with:

Napoleon Hill’s 17 Principles of Personal Achievement

Lesson 1: Definiteness of Purpose: Definiteness of purpose is the starting point of all achievement. Without a purpose and a plan, people drift aimlessly through life.

Lesson 2: Mastermind Alliance: The Mastermind principle consists of an alliance of two or more minds working in perfect harmony for the attainment of a common definite objective. Success does not come without the cooperation of others.

Lesson 3: Applied Faith: Faith is a state of mind through which your aims, desires, plans and purposes may be translated into their physical or financial equivalent.

Lesson 4: Going the Extra Mile: Going the extra mile is the action of rendering more and better service than that for which you are presently paid. When you go the extra mile, the Law of Compensation comes into play.

Lesson 5: Pleasing Personality: Personality is the sum total of one’s mental, spiritual and physical traits and habits that distinguish one from all others. It is the factor that determines whether one is liked or disliked by others.

Lesson 6: Personal Initiative: Personal initiative is the power that inspires the completion of that which one begins. It is the power that starts all action. No person is free until he learns to do his own thinking and gains the courage to act on his own.

Lesson 7: Positive Mental Attitude: Positive mental attitude is the right mental attitude in all circumstances. Success attracts more success while failure attracts more failure.

Lesson 8: Enthusiasm: Enthusiasm is faith in action. It is the intense emotion known as burning desire. It comes from within, although it radiates outwardly in the expression of one’s voice and countenance.

Lesson 9: Self-Discipline: Self-discipline begins with the mastery of thought. If you do not control your thoughts, you cannot control your needs. Self-discipline calls for a balancing of the emotions of your heart with the reasoning faculty of your head.

Lesson 10: Accurate Thinking: The power of thought is the most dangerous or the most beneficial power available to man, depending on how it is used.

Lesson 11: Controlled Attention: Controlled attention leads to mastery in any type of human endeavor, because it enables one to focus the powers of his mind upon the attainment of a definite objective and to keep it so directed at will.

Lesson 12: Teamwork: Teamwork is harmonious cooperation that is willing, voluntary and free. Whenever the spirit of teamwork is the dominating influence in business or industry, success is inevitable. Harmonious cooperation is a priceless asset that you can acquire in proportion to your giving.

Lesson 13: Adversity & Defeat: Individual success usually is in exact proportion of the scope of the defeat the individual has experienced and mastered. Many so-called failures represent only a temporary defeat that may prove to be a blessing in disguise.

Lesson 14: Creative Vision: Creative vision is developed by the free and fearless use of one’s imagination. It is not a miraculous quality with which one is gifted or is not gifted at birth.

Lesson 15: Health: Sound health begins with a sound health consciousness, just as financial success begins with a prosperity consciousness.

Lesson 16: Budgeting Time & Money: Time and money are precious resources, and few people striving for success ever believes they possess either one in excess.

Lesson 17: Habits: Developing and establishing positive habits leads to peace of mind, health and financial security. You are where you are because of your established habits and thoughts and deeds.

Within these lessons are the building blocks of incredible; powerful and many times unforeseen success. These lessons might seem simple and basic but implementing them into your life and making them a discipline in your life and business might just be the hardest thing that you’ve ever done.

If you’re struggling with personal or business success and just can’t get out of a rut or to that next level, let me know. Give me a call or write. I can help, it’s what I do and I’m open for business.

Be Great

Coach Dan


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