I am a crazed, wild-eyed, maniac about the idea that we’re sold a bill of goods, every day, on how success at anything, needs to be a complex proposition.
The secret is usually in the simplicity. However, we’re taught from an early age that there are books and manuals and secret handshakes and techniques that you must learn to achieve maximum success. I have found that to be miles from the truth. A rather sharp dude, William of Ockham, an English Franciscan friar came up with a principle for problem solving a few years ago, like over 700 years ago, called OCKHAM’S RAZOR. The principle says that the simplest solution tends to be the right one. When you have two options to any question or problem, you should select the solution with the fewest assumptions. The easier the answer the easier it is to test the assumption.
Take entrepreneurship for example. People are misled every second of every day about what it takes to be an entrepreneur. Keep it simple. If you want to be an entrepreneur, first you must understand what the word means. Brian Tracy defines entrepreneurship as the “art of finding profitable solutions to problems.” He goes on to say, “Every successful entrepreneur has been able to identify a problem and come up with a solution to it before someone else did.”
So, here is the starter kit to become an entrepreneur. There are just two, yes, just two, criteria to work from;
- FIND A NEED AND FILL IT! Be more aware of the world around you. Be an active observer. Look for a big need and then think about what it would take to fill the gap. It certainly helps to have some experience in the niche that you’re looking at, but it is certainly not necessary. How brave is your thinking? Your only limitation is how limited your imagination is. Your greatest tool to achieve wealth and fame is your creative ability to think!
- FIND A PROBLEM AND SOLVE IT! Look, listen, research for business categories with big, inherent problems that the industry players simply put up with because they don’t have the time or ability to fix it. It could be a big issue or a small thing that is just a known time drain, that with a smart and logical solution people would readily and happily pay for. Think how email completely revolutionized business. Rather than mail a contract to a prospect, that they received a week later (or more), then reviewed it and mailed it back another week after that, the entire process is now conducted in a matter of hours. A problem was found and solved!
In everything you do, just slow down and train yourself to utilize the successful entrepreneurs secret. Just say, “Ok, what’s the most obvious, what’s the simplest and easiest answer to this issue?” You might be surprised what you will discover using this foundational entrepreneurial path. I guarantee you, when you keep it simple you’ll be more successful, faster, and heck, you’ll have more fun along the way.