THE SECRET TO BUSINESS SUCCESS IN TOUGH TIMES
Will we ever get free of the mental and emotional shackles of this economy? If you think it is near, think again. Although there are many positive signs, over the next few coming years, people will continue to lose their homes and their wealth. But it doesn’t have to be you!
However (and this is BIG) as a professional business coach I want to tell you what I tell all of my clients; Just because things are tough does not mean that you should put your goals, your dreams, or the success of your business on hold. Quite the contrary! As a matter of fact there is enough research to fill the Arizona desert to prove that in every tough economy there is always….I repeat, Always major opportunities for those who chose to seek them out. In fact, Brian Tracy refers to it in his Financial Success newsletter as (and I quote) “In nasty recessions like this one, they always provide once in a lifetime opportunities to get rich!”
There is not enough room or time to refer to all of the research or strategies that we could employ here, so let’s keep it simple. The secret of people who get rich in a tough economy is that they have physically and mentally created a personal and business GROWTH STRATEGY versus a SURVIVAL strategy. Think about it. How do you go about your day, simply surviving or are you taking advantage of the opportunities with a mentality of growth and a watchful eye for opportunity?
Test it yourself. Think about words you use; how you process issues and challenges. In my business coaching practice I see many business owners who have allowed their “perception” of the economy to cloud their entire life with a veil of doom and gloom. The glass is always half empty! Others have a growth plan or are at least open to creating one, finding and building on the available opportunities.
It’s all about attitude, my friend, so open your eyes and look for opportunity, think every day about winning above all odds. Mold your life around how to take advantage of your competitions bad attitudes and wait and see vision. Stop looking for an excuse or crutch to lean. Stop using the economy to blame for all that’s seemingly wrong. It’s not only thinking about potential, the potential is real. All you have to do is open your eyes and ears to see and hear the success stories coming out of these times. So stick your chin out and let’s start moving forward. Proclaim that you’re sick and tired of worrying. Take charge of your business and your life with a positive strategy of GROWTH rather than just survival!
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