Video Marketing Tips from a Pro

In just the past few years, video marketing has evolved into a marketing tool available to any person or any size of business. Video was once the tier-one marketing strategy for well-heeled, big-budget companies. Today, high-quality digital video marketing can be created with just your cell phone and a few editing tools.

Video marketing is one of the most potent and low-cost tools any business can add to its media mix.

As a Certified Master Business Coach, one of the critical elements of helping my clients grow their business is the development of a powerful Marketing Plan. Today, every one of those plans must include a digital component.

So, to learn more, I went directly to one of my good friends, a true guru and visionary for Digital video marketing. Levi Manley was raised in the film business and is one of America’s best young video marketers. Levi owns F.A.M.E., Film & Media Experts, in Phoenix, Arizona. I asked him to share his top ten tips on video marketing distribution. Like any marketing, whether it works for you is determined by its placement in the correct media to reach a business’s prospects and customers.

Here is what Levi had to offer:

“Video content has become a powerful tool for businesses to engage, inform, and captivate their audience. This blog will unravel the secrets to successful video distribution on various channels and websites. “

  1. Know Your Audience: Before diving into distribution strategies, you must understand your target audience. Who are they, what do they like, where do they spend their time online, and what problems can your video help solve? This knowledge will guide your distribution approach.
  2. Leverage Social Media: Social media platforms are a goldmine for video distribution. Each platform has its unique strengths, so tailor your content accordingly:
    1. FACEBOOK: Ideal for longer-form videos and live streams. Utilize Facebook’s native video player for increased reach.
    2. INSTAGRAM: Short, visually appealing videos work wonders here. Instagram stories and Reels are excellent features for reaching a wider audience.
    3. TWITTER: Short, punchy videos and GIFs thrive on Twitter. Use appropriate hashtags to boost discoverability.
    4. LINKEDIN: A professional platform perfect for B@B videos and thought leadership content.
    5. YouTube: As the second-largest search engine after Google, YouTube is a must. Create an engaging channel, optimize video titles and descriptions, and use keywords strategically.
  3. Website Integration: Embedding videos on your website enhances user engagement. Consider placing videos on product pages, blog posts, and landing pages to provide an interactive experience for your visitors.
  4. Email Marketing: Videos in email campaigns can significantly increase click-through rates. Use a compelling thumbnail and clear call-to-action (C.T.A.) to encourage viewers to watch.
  5. Video Hosting Platforms: Besides YouTube, consider utilizing video hosting platforms like Vimeo, Wistia, or Brightcove. These platforms offer customization options, analytics, and a polished viewing experience for your audience.
  6. Paid Advertising: Investing in paid advertising can significantly expand your video’s reach. Platforms like Google Ads, Facebook Ads, and Instagram Ads allow you to target specific demographics and interests.
  7. Content Syndication: Collaborate with industry-specific websites or news outlets to syndicate your videos. This exposes your content to a broader audience interested in your niche.
  8. Influencer Marketing: Leverage influencers in your industry to share your videos through detailed analytics. Learn what works and what doesn’t. Adjust your distribution strategy accordingly.
  9. Engage in Analytics: Constantly monitor the performance of your videos through detailed analytics. Learn what works and what doesn’t. Adjust your distribution strategy accordingly.
  10. Consistency is Key: Maintain a regular posting schedule to keep your audience engaged and informed. Consistency builds anticipation and trust.
  11. Optimize for Mobile: Today, most video consumption happens on mobile devices. Ensure your videos are mobile-friendly, with clear visuals and legible text.
  12. Experiment and Adapt: The digital landscape is ever-evolving. Don’t be afraid to experiment with new platforms and formats. Staying adaptable is crucial for long-term success. In conclusion, video distribution is a blend of art and science. By understanding your audience, utilizing the right platforms, and continually refining your strategy, you can maximize the reach and impact of your videos.

And there, my dear readers, you have it. Expert advice on a powerful tool now available for any small business owner or entrepreneur to utilize and maximize. Let me know if you have questions and would like to discuss building your powerful marketing plan. I’m ready to go to work with you. – Master Coach Dan Creed

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